**Last Updated:** 15 September 2026 - We are committed to protecting your personal data and respecting your privacy. This privacy policy explains how we handle your personal information when you visit our website. 

 

 Who We Are - 

This website is operated by Exquisite Cakes acting as a sole trader. I am the data controller responsible for your personal data.  Email: Sales@exquisitecakes.co.uk  Address: 2b Pleasant Valley, Saffron Walden, CB11 4AP

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 What Personal Data We Collect -

We only collect and process the following information: *Full Name, Phone Number, Email, Childs Name And Age If Applicable*  We do not collect any other personal data, financial details, or track your activity using tracking cookies. 

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 How and Why We Use Your Data -

We use your full name exclusively to  reply to your contact form inquiries / manage our client records and for recording our accounts]. We use your phone number and Email address to contact you with information of 

Under the UK GDPR, the lawful basis for processing this information is: *Consent:* You explicitly provide your name to us when filling out our website form. * **Legitimate Interests:** It is necessary for our legitimate business interests to know who we are communicating with and to handle your inquiry effectively. 

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 Data Storage and Security

Your data is stored manually in a password-protected Microsoft Excel spreadsheet on a secure device based in the UK. We take appropriate technical security measures to ensure your data is kept confidential and safe from unauthorised access. We **never** sell your data, and we do not share it with third parties. 

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 How Long We Keep Your Data

We will only retain your full name for as long as necessary to fulfil the purposes we collected it for.

 Your Legal Rights Under UK data protection law, you have rights including: * **Your right of access:** You can ask for a copy of the information we hold about you. * **Your right to rectification:** You can ask us to correct information you think is inaccurate. * **Your right to erasure:** You can ask us to delete your personal data from our records. If you wish to make a request, please contact us at Sales@exquisitecakes.co.uk

 

 How to Complain If you have any concerns about our use of your personal information,

You can make a complaint directly to us at Sales@exquisitecakes.co.uk

 

You can also complain to the **Information Commissioner’s Office (ICO)

if you are unhappy with how we have used your data. 

ICO Website:** https://ico.org.uk/make-a-complaint/